• By carrying out promotional and dissemination activities, it is possible to broaden and spread sports culture.
CITY OF PUEBLA, Pue.- Thanks to efforts made by the Ministry of Tourism, the association “Vive Puebla” and the baseball team “Pericos de Puebla”, they signed a collaboration agreement to strengthen sports tourism in the entity.
The head of the agency, Fabiana Briseño Suárez, pointed out that, for the State Government, it is important to add allies to the promotion strategy that is being promoted.
“In Puebla we are committed to tourism, and one of our objectives is to diversify products and attractions. Witnessing this signing of an agreement will help us consolidate the policies of the sports segment as a pillar for the attraction of events and in turn visitors”, he said.
Briseño Suárez highlighted the importance of promoting and promoting schemes, such as sport, which contributes equally to the development of society in Puebla.
He recognized the willingness of the Tourism Promotion Council “Vive Puebla” and the baseball team “Pericos de Puebla”, to work together with the entity.
In this sense, Ramón Ramírez, spokesman for the club, pointed out that the agreement is very important for sports and tourism, because the sport is expected to reach more families and become an option for visitors.
“Today is an important day for the Pericos de Puebla baseball club, due to the important bond that is strengthened between the club and the hotel tourism sector represented by Vive Puebla”.
Finally, Gerardo Moreno, president of the “Vive Puebla” association, specified that the state has high-level venues and spaces, suitable for holding all kinds of events.
“Definitely secretary, you are a strategic ally for the entire tourism sector, the sports policy that you have been promoting for us since last year, is a market that we must exploit for the benefit of our state”.
The actions that the association will undertake with this agreement are: the dissemination and promotion of the events of “Pericos de Puebla” in hotels and discounts for subscribers, among others.
While by the team they are: promoting the “Vive Puebla” brand at the Hermanos Serdán stadium, as well as providing the facilities to provide the required accesses to hotel guests.